Organization  in  the 
County 


Bulletin  II 

United  War  Work  Campaign 
for  $170,500,000 

November  11-18,  1918 


SERIES  OF  CAMPAIGN  BULLETINS 

I.  Organization  in  the  City,  Large  or  Small 
II.  Organization  in  the  County 

III.  Preparation  and  Assignment  of  Lists 

IV.  Victory  Boys 
V.  Victory  Girls 

VI.  The  Campaign  among  Students 

VII.  The  Campaign  in  Industries 
VIII.  Publicity  Organization  and  Distribution 

IX.  Meetings:  How  to  Plan  and  Conduct 
X.  Campaign  in  Army  and  Navy  Camps 

XI.  Collection,  Custody,  and  Forwarding  of  Funds 
XII.  The  Precinct  Plan 


Issued  by  the 
OFFICE  OF  THE  DIRECTOR  GENERAL 
347  Madison  Avenue,  New  York,  N.  Y. 


RURAL    DIVISION    COMMITTEE    OF    THE    UNITED  WAR 
WORK  CAMPAIGN 


Myron  T.  Herrick,  Chairman 
Liberty  Hyde  Bailey 
Charles  S.  Barrett 
Kenyon  L.  Butterfield 
Arthur  Capper 
Dwight  B.  Heard 
David  Franklin  Houston 


Joseph  Hirsch 
N.  P.  Hull 

Mrs.  Fannie  M.  Klinck 
William  McFadden 
Gifford  Pinchot 
Oliver  Wilson 


EXECUTIVE  STAFF 

DIRECTORS  RURAL  PUBLICITY,  SPEAKERS 

Harry  M.  Blair  AND  REPORTING 

Albert  E.  Roberts  Charles  Dillon 

Arnaud  C.  Marts  Richard  L.  Metcalfe 

Henry  Israel  Ralph  Ingalls 


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ORGANIZATION  IN  THE  COUNTY 

THE  CAMPAIGN  ORGANIZATION  FOR  A  COUNTY 

The  complete  success  of  the  Campaign  is  dependent  upon  the  thor- 
oughness of  organization  from  the  largest  city  down  to  a  school  dis- 
trict in  the  remotest  part  of  a  county.  Hence  the  need  for  organizing 
each  state  by  counties,  every  county  by  townships  (or  such  other 
subdivision  of  the  county  as  may  obtain),  every  township  by  school 
districts,  with  responsibility  for  the  conduct  of  the  Campaign  in  these 
areas  definitely  fixed. 

THE  BASIS  FOR  ORGANIZATION 

The  county  is  the  unit  of  organization.  The  County  Chairman,  who 
is  appointed  by  the  State  Chairman,  has  general  direction  of  the  Cam- 
paign in  the  county,  exclusive  of  large  cities  for  which  special  pro- 
vision has  been  made  by  the  State  Campaign  Director.  He  must  see 
to  it  that  both  city  and  rural  territory  are  thoroughly  organized. 

In  contemplating  the  organization  of  counties  we  are  confronted 
with  various  types  of  possible  organization.  There  are  counties  which 
have  one  or  more  large  cities,  with  adjacent  small  towns  and  rural 
districts,  counties  with  several  large  towns  and  the  rural  districts, 
counties  which  are  distinctly  rural,  having  perhaps  only  a 
medium-sized  county-seat  town  with  smaller  villages  and  open  coun- 
try. Naturally  these  types  require  different  organization.  In  any 
case,  a  division  of  responsibility  must  be  given,  by  the  appointment, 
through  the  County  Chairman,  of  city  and  township  chairmen.  Town- 
ships in  turn  should  be  organized  on  the  basis  of  the  school  district. 
The  accompanying  diagram  will  illustrate  the  types  of  organization  for 
the  various  types  of  counties. 

COUNTY  ORGANIZATION 

Not  later  than  October  24th  the  County  Chairman  should  call  to- 
gether a  small  group  of  carefully  selected  men  representing  each  town- 
ship or  precinct. 

a.  At  this  meeting  the  plan  of  campaign  should  be  carefully  out- 
lined. 

b.  An  Executive  Committee  of  from  three  to  five,  including  a  Treas- 
urer, should  be  appointed. 

c.  Responsibility  for  city,  town,  or  township  quotas  should  be 
determined. 

d.  The  Township  Chairman  should  explain  how  daily  reports  are 
to  be  made,  and  the  date,  not  later  than  November  1st,  should 
be  set  for  the  county  convention. 


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e.  Delegates  to  the  county  convention  should  come  from  all  parts 
of  the  county.  At  this  convention  the  entire  program  the 
Campaign  will  be  outlined. 


TOWNSHIP  ORGANIZATION 

The  Township  Chairman  should  appoint  a  local  Executive  Com- 
mittee of  from  three  to  five,  including  a  Local  Treasurer,  who  will 
serve  until  the  Campaign  is  over  or  until  the  funds  are  collected. 
Local  executive  committees  should  refer  to  Bulletin  III  with  refer- 
ence to  making  a  very  careful  card  index  of  every  prospective  giver, 
individual,  business  firm,  corporation,  etc.  When  these  lists  are 
complete  get  the  workers  together  and  place  in  their  hands  the  names 
of  those  whom  they  are  to  solicit.  Use  the  women  especially  in  solicit- 
ing the  homes.  The  boys  and  girls  should  solicit  prospects  in  their 
respective  divisions. 

Where  the  colored  population  requires  special  attention,  card  list 
them  separately  and  select  a  group  of  colored  men,  directed  by  a 
colored  or  a  white  man,  to  canvass  every  colored  man  and  the  homes 
of  all  colored  families. 


PUBLICITY 

Distribute  and  display  all  posters  and  printed  matter  to  the  best 
advantage  in  schools,  post  offices,  and  business  houses.  This  material 
will  be  furnished  through  the  County  Chairman  or  other  county 
organization.   See  Bulletin  VIII. 


SPEAKERS 

Arrange  with  the  County  Chairman  for  speakers  who  will  present 
the  story  to  the  public.  Not  only  in  every  city  should  this  presenta- 
tion  be  made,  but  m  every  town,  every  village,  and  every  rural  school 
m  the  county.    See  Bulletin  IX. 


CAMPAIGN  REPORTS 

Jll^  Tr^'^r^u'^""^^^  governing  campaign  reports  should  be 
strictly  followed.  The  Township  or  Town  Chairman  should  report  to 
the  County  Chairman  each  day  promptly  at  one  o'clock  by  telephone 

Ty  S  cT™''^^^"  '"^^  ^^^^^"'^ 

The  County  Chairman  should  make  his  report  to  the  District 
Director  at  three  o'clock  each  day  by  telephone  or  telegraph  Late 

wh  ch  win  t:f^  'T^u  '  ^^^^"^^  -P-^'  uniSblankt 

which  will  be  furnished  by  the  state  office.  This  report  should  include 

for  ^act'onhTdi'''""'^'  ^^^^^^^  ^^"^P'^S"'  and  st^^rately 

:ZZ^  ,?  1  ^^^^^  °"s-boys,  girls,  student,  and  colored  Then 
should  follow  the  total  amount  subscribed  previously  and  the  total 


COLLECTIONS 

tolL' CoJ'/ntv  T  ^""^Pf^g"  Local  Treasurer  should  forward 
to  the  County  Treasurer  all  cash,  with  a  list  of  all  subscriptions  in 
eluding  cash.    (See  Bulletin  XI.)  u"s.v,ripuons  in 

CAMPAIGN  EXPENSE 

Local  committees  should  see  that  the  greatest  economy  is  exercised 

rom  T^^"  ^  ^"^^  ^^^^^  ^^P--^        donated  apart 

from  the  campaign  contributions.    In  the  event  that  these  expenses 

s^uld  exceed  the  special  fund  donated  locally  for  the  p"  pos'e  h 

difference  may  be  deducted  from  the  final  official  report  of  pledges 

which  report  will  be  asked  for  immediately  after  the  Campai<.n  A 

nl^JtT^?,!  T^"'"'^  Jr"'^  deductions  must  accompany  the  revised  re- 
port to  the  County  Headquarters. 

INFLUENTIAL  COOPERATION 

Attention  is  called  to  the  fact  that  the  outstanding  leaders  of  national 
and  state  rural  organizations  are  willing  to  put  behind  the  Campaign 
their  full  influence  as  well  as  that  of  the  organizations  or  agencies 
which  they  command ;  for  example,  the  Secretary  of  Agriculture  has 
requested  the  6,000  county  farm  agents,  and  the  33,000  crop  reporters 
to  lend  their  efforts  in  making  the  United  War  Work  Campaign  a 
great  success  in  rural  districts.  The  campaign  leaders  in  the  county 
should  not  fail  to  utilize  these  great  resources. 

Such  organizations  as  the  Agricultural  Commission  of  the  American 
Bankers'  Association,  the  National  Grange,  the  American  Live  Stock 
Association,  the  Farmers'  Union,  and  numerous  other  organizations 
have  officially  pledged  their  support.  Their  members  will  render 
valuable  service  if  requested  to  do  so. 

Letters  have  been  sent  to  State  and  County  School  Superintendents. 
The  agricultural  and  educational  press  have  also  been  very  helpful, 
so  that  already  through  these  agencies  a  vast  amount  of  information 
is  being  spread  throughout  rural  America. 


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